Stop Hiring FDEs. Start Promoting Them.
Hire vs Train? Your best Forward Deployed Engineer is probably already on your payroll, bored, and wondering why nobody’s asked them yet.
The 3 Metrics That Separate Real FDE Teams from Expensive Consulting
130–180 % NRR, 60-day production deployments, and 60 %+ of customer code shipped to everyone else: hit these three numbers or you’re just running the world’s most expensive consulting firm.
Why FDEs Aren’t Sales Engineers (and How the Model Is Different)
Sales Engineers win the deal. FDEs stay for six months, own the “how” all the way into production — and bring the code back to accelerate the entire product.
FDEs: The Role Quietly Eating Traditional Pre/Post-Sales Alive
The hottest new role in B2B AI isn’t a better Sales Engineer — it’s a startup CTO embedded at your biggest customers.